• Holistic Innovation Solution BM ZEN®️

    Business Model ZEN is a customer-oriented innovation solution brand starting from Why, launched in 2013.

     

    We explore the essence of business while maintaining simplicity, balance, and integrity. In addition, it enables product innovation and business model innovation through the Holistic View, Customer Centered, and Assumption Testing Approach.

  • It's ZEN style for innovators

    Zero Enables Neo. Zenith Emerges from Nurture. Business Model ZEN reflects simplicity, balance and integrity of business world.

    simplicity

    While today’s modern businesses tend to be overly complicated, the ZEN Cube, which is the iconic object for the Business Model ZEN, represents an extreme simplicity. If not all, the core of the Business Model ZEN can be abstracted into a simple, visible image, the cube. Now imagine this simple hexahedron effectively representing your business to release you from the stress of a complicated business plan.

    balance

    Knowledge from and to customer addresses the entire course of a business, including its concept, plan and execution. Unbiased (or equally biased) opinions on customer value, strategic thinking and loop learning will let Business Model ZEN helps you to achieve a balanced success. It also provides links to external business methodologies to maximize mutual benefits.

    integrity

    Each component is linked in a reciprocal and organic way. These links connect concepts, plans and execution of a business, as well as its apparent structural components and its inherent strategic ones. Thanks to loop execution and learning, these components and their connections are reviewed and coordinated towards a logical coherence, which allows frequent success of your business.

  • business model cube®️ reflects

    Business model cube reflects real business world. It will help your generating idea, designing business and proofing value.

  • Business Model Design using business model cube®️

    This is for those who want to design a customer-oriented business model, a business model that starts from why.

    BM ZEN®️ Business Design Canvas 2.0

    You can download printable canvas here.

    It is newly updated canvas in 2021.

  • BM ZEN®️ Introspection Canvas

    After designing your business, this canvas help your introspection and integrity check.

    BM ZEN®️ Business Checklist

    This business checklist consists of proper questions that will be helpful while or after designing your business,

  • Innovator's Point of View

    Innovator see, think, act and create different. That starts from the different point of view about real business world. If you want to calm your mind and reflect your business as well as yourself, listen these BM ZEN POV. You will always find clue.

    Power of thinking

    Way of doing is related with our belief on success formula and daily action habits. If you don't change your behavior, always same result are coming. When changing your action new way, you will encounter resistance from in and out. Your mind looks back to return old safety zone. A big energy to change your mind comes from reflection and awareness invoked inner self. Result is concrete, and you may think mind and thinking are abstract. Dialogue between them are critical to your success.
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Market is sum of problems

    Market sizing is major issue when you decide enter the market. It is ceiling of revenue if your team achieve maximum result from the market. You don't need rocket science to know the market size of your team's business. Market itself is whole sum of customer's willingness to pay when you solve the customer’s problem. So you can estimate your potential market size even when you don’t have concrete solution ideas yet. The formula is like that market size is number of customers multiplied by one customer's willingness to pay in return for solving problem.
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Compassion is linchpin

    Business itself is helping people with problem solving and getting monetary reward. So helping is your action. Then your motivation can be in-between compassion and monetary reward. If you are doing business just for monetary reward, you are called as a seller. If you are doing business mainly with compassion, you are called as a philanthropist. To be successful entrepreneur compassion is not enough but necessary from the beginning.
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Compete to solve problem

    Customer has job, ending goal in specific situation. When there is a problem while customer run after the goal, we need a solution. If there are similarly looking and functioning products like yours in the market and solving different customer problem though, they are not your competing products. If there are quite differently looking and functioning products with yours in the market and solving same customer problem though, they are exactly your competing products.
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Sell problem first

    The one of mistakes often made by entrepreneur is assuming that customer has as much knowledge about problem as entrepreneur, namely the problem expert. But customer’s many problems may are not explicitly recognized by oneself. Or it is not well understood and usually underestimated if the impact of problem is coming slow or hidden. Which results in very low customer's willingness to pay in comparison to entrepreneur's expectation. So you need to sell the reason to buy your product first.
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Make things happen

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Customer is problem group

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    You cannot invent market

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Owner of solution, not problem

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Innovator don't compete

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Customer is human with heart

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Cooperation built mega city

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Remember coopetition

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Great product with great vision

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Even survival is not easy

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Happy customers do magic

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Self answers if change or not

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Go far with hand in hand

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    What customer gets

     
     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

  • Innovator's Point of View

    Innovator see, think, act and create different. That starts from the different point of view about real business world. If you want to calm your mind and reflect your business as well as yourself, listen these BM ZEN POV. You will always find clue.

    Purpose is Polaris

    To start your business is not just for making products or making big money. If so, after you achieve the goal, you will lose your motivation.
    This is a decision you will invest 3 year of your life at least. Think big as you can build business that can last more than 100 years with bold mission to make great impacts on our world by solving big problem. You don't have to start with bold mission. But you'd better prepare it as soon as possible to go far together.
     
    ZEN Point of View ✦ ©2013 THE INNOVATION LAB

    Flexible or fixed

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Core is your power

     
    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Invest in cooperation

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Stereotype works

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Mind faster than logic

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Strong person with mirror

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Humble person cross border

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Viral goes exponential

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Business model is your story

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Customizing is everywhere

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Choose better problem

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Let them solve that problem

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Decide what not to do

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Distancing optimization trap

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Action is ticket to learn

    ZEN Point of View ✦©2013 THE INNOVATION LAB

    Unintended trouble maker

    ZEN Point of View ✦©2013 THE INNOVATION LAB

  • BM ZEN®️ Leaders

    BM ZEN®️ Trainers & Coaches Worldwide

  • Audio narration (BM ZEN POV)

    This is a sample narration of BM ZEN POV. You can listen to each ZEN POV's narration when you click 'Play Audio Narration' of each contents.

  • Contact Us

    If you leave an inquiry, we will respond within one day.

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