Business Model ZEN is a customer-oriented innovation solution brand starting from Why, launched in 2013.
We explore the essence of business while maintaining simplicity, balance, and integrity. In addition, it enables product innovation and business model innovation through the Holistic View, Customer Centered, and Assumption Testing Approach.
It's ZEN style for innovators
Zero Enables Neo. Zenith Emerges from Nurture. Business Model ZEN reflects simplicity, balance and integrity of business world.
While today’s modern businesses tend to be overly complicated, the ZEN Cube, which is the iconic object for the Business Model ZEN, represents an extreme simplicity. If not all, the core of the Business Model ZEN can be abstracted into a simple, visible image, the cube. Now imagine this simple hexahedron effectively representing your business to release you from the stress of a complicated business plan.
Knowledge from and to customer addresses the entire course of a business, including its concept, plan and execution. Unbiased (or equally biased) opinions on customer value, strategic thinking and loop learning will let Business Model ZEN helps you to achieve a balanced success. It also provides links to external business methodologies to maximize mutual benefits.
Each component is linked in a reciprocal and organic way. These links connect concepts, plans and execution of a business, as well as its apparent structural components and its inherent strategic ones. Thanks to loop execution and learning, these components and their connections are reviewed and coordinated towards a logical coherence, which allows frequent success of your business.
business model cube®️ reflects
Business model cube reflects real business world. It will help your generating idea, designing business and proofing value.
Business Model Design using business model cube®️
This is for those who want to design a customer-oriented business model, a business model that starts from why.
Innovator see, think, act and create different. That starts from the different point of view about real business world. If you want to calm your mind and reflect your business as well as yourself, listen these BM ZEN POV. You will always find clue.
Way of doing is related with our belief on success formula and daily action habits. If you don't change your behavior, always same result are coming. When changing your action new way, you will encounter resistance from in and out. Your mind looks back to return old safety zone. A big energy to change your mind comes from reflection and awareness invoked inner self. Result is concrete, and you may think mind and thinking are abstract. Dialogue between them are critical to your success.
Market sizing is major issue when you decide enter the market. It is ceiling of revenue if your team achieve maximum result from the market. You don't need rocket science to know the market size of your team's business. Market itself is whole sum of customer's willingness to pay when you solve the customer’s problem. So you can estimate your potential market size even when you don’t have concrete solution ideas yet. The formula is like that market size is number of customers multiplied by one customer's willingness to pay in return for solving problem.
Business itself is helping people with problem solving and getting monetary reward. So helping is your action. Then your motivation can be in-between compassion and monetary reward. If you are doing business just for monetary reward, you are called as a seller. If you are doing business mainly with compassion, you are called as a philanthropist. To be successful entrepreneur compassion is not enough but necessary from the beginning.
Customer has job, ending goal in specific situation. When there is a problem while customer run after the goal, we need a solution. If there are similarly looking and functioning products like yours in the market and solving different customer problem though, they are not your competing products. If there are quite differently looking and functioning products with yours in the market and solving same customer problem though, they are exactly your competing products.
The one of mistakes often made by entrepreneur is assuming that customer has as much knowledge about problem as entrepreneur, namely the problem expert. But customer’s many problems may are not explicitly recognized by oneself. Or it is not well understood and usually underestimated if the impact of problem is coming slow or hidden. Which results in very low customer's willingness to pay in comparison to entrepreneur's expectation. So you need to sell the reason to buy your product first.